Wakato vs HubSpot: everything it does, and the rest of your business
HubSpot is a CRM with marketing, sales and service hubs, priced per seat and per hub, from about $20 per seat a month. Wakato includes the CRM, email and website, and adds a shop, an AI receptionist, ads on four networks and books that keep themselves, with AI agents doing the work. There's no per-seat AI pricing: it's free to start, and Pro is $49 a month.
What you get on Wakato that HubSpot doesn't have
No price per seat
One plan for the business; AI is paid per use from your wallet, with a cap per agent.
Agents that do the work
They answer customers, run ads, build pages and keep the books, and show every step.
Your whole business in one place
Shop, phone and books next to the CRM, not in other products.
Apps built for you
Describe a tool you need and it's built on your own data.
Wakato vs HubSpot, side by side
| Wakato | HubSpot | |
|---|---|---|
| Starting price | Yes: Free; Pro $49/mo, Business $99/mo | Partly: About $20 per seat a month, more per hub and tier |
| AI that does the work | Yes: A team of agents with jobs, budgets and approvals | Partly: AI assistants inside the CRM |
| CRM | Yes: Contacts that fill themselves | Yes: Its core product |
| Email marketing | Yes: Newsletters and drips on your domain | Yes: Marketing Hub |
| Website and blog | Yes: Built by an agent | Yes: Content Hub |
| Reports | Yes: Tables, views and report apps built for you | Yes: Custom reports |
| AI receptionist (calls, texts, WhatsApp) | Yes: Every channel, in your voice | Partly: Chat and calling tools |
| Shop, checkout and payouts | Yes: Products, services, subscriptions | Partly: Payments and quotes |
| Ads on Meta, Google, TikTok and ChatGPT | Yes: Run by an agent inside your budget | Partly: Ad tracking and audiences |
| Books and bank feed | Yes: Books that keep themselves | No: Not built in |
HubSpot prices and features as publicly listed in October 2026.
What it costs to match Wakato on HubSpot
- HubSpot (Starter, one seat): $20/month
- AI receptionist for calls and texts: an AI receptionist service, $79/month (included in Wakato)
- Online shop and checkout: Shopify Basic, $39/month (included in Wakato)
- Bookkeeping: QuickBooks Simple Start, $35/month (included in Wakato)
Total: from about $173 a month on HubSpot, against $49 a month for Wakato Pro. Calls, texts and AI usage are paid as you go on both.
Switching from HubSpot
- Export from HubSpot. Export contacts and companies as CSV and import them; matching emails merge.
- Rebuild your emails. Ask an agent to recreate your newsletter and sequences; it shows you each draft.
- Point your domain. Mailboxes and pages move to your domain, and your agents answer from day one.
Questions
What is the best HubSpot alternative for small businesses?
Wakato is a strong HubSpot alternative for small businesses that want the CRM, email and website in the same account as a shop, an AI receptionist, ads and books. AI agents do the work, and there's no per-seat pricing: it's free to start, and Pro is $49 a month.
Why is HubSpot so expensive?
HubSpot is priced per seat and per hub, so the bill grows with each person you add and each hub (marketing, sales, service, content) you need; as publicly listed, Starter begins at about $20 per seat a month. Wakato charges one plan for the business, with members included and AI billed by use, with a cap per agent.
Is Wakato cheaper than HubSpot?
Usually, once you count the tools around the CRM. HubSpot Starter is about $20 per seat a month as publicly listed, but matching Wakato means adding an AI receptionist (about $79), Shopify Basic (about $39) and QuickBooks Simple Start (about $35): about $173 a month for one seat. Wakato Pro is $49 a month.
What are the disadvantages of HubSpot for a small business?
The price grows with every seat and hub, and it centres on the CRM, so a shop, phone answering and bookkeeping mean more tools. Wakato has them all in one account, with AI agents doing the work.
Can I move from HubSpot to Wakato?
Yes. Export your contacts and companies from HubSpot as CSV and import them into Wakato; matching emails merge instead of creating duplicates. An agent can recreate your newsletter and email sequences as drafts for you to approve, and your mailboxes and pages move to your own domain when you point it.
What does HubSpot do that Wakato doesn't?
HubSpot is a deeper CRM suite built for larger sales, marketing and service teams, with a big ecosystem of integrations and partners around it. If your company runs mainly on a sales team working deals in a CRM, it's a strong fit; Wakato is built to run a whole small business, with agents doing the work.
Do Wakato's AI agents work in the CRM?
Yes. Agents on Wakato add and update contacts, write emails and campaigns, answer customers on every channel and follow up with leads, all in the same CRM you see. Each agent has its own permissions, a spending cap and a list of actions it must ask you about first.
More comparisons: Wakato vs GoHighLevel · Wakato vs Shopify · Wakato vs Kajabi · Wakato vs Wix · Wakato vs Squarespace · Wakato vs Systeme.io · Wakato vs Zapier · Wakato vs Calendly. Plans: Free $0, Pro $49/month, Business $99/month.