Wakato vs Kajabi: everything it does, and the rest of your business

What you get on Wakato that Kajabi doesn't have

A course built your way

Describe the course experience you want and the App Builder builds it, on your own content and members.

Agents for the busywork

They welcome members, answer questions, post and follow up with every lead.

Ads on four networks

Meta, Google, TikTok and ChatGPT ads for your launches, inside your budget.

About a quarter of the price

Pro is $49 a month; Kajabi's public plans start at about $179.

Wakato vs Kajabi, side by side

Kajabi prices and features as publicly listed in October 2026.

What it costs to match Wakato on Kajabi

• Kajabi (Basic): $179/month
• AI receptionist for calls and texts: an AI receptionist service, $79/month (included in Wakato)
• Bookkeeping: QuickBooks Simple Start, $35/month (included in Wakato)

Total: from about $293 a month on Kajabi, against $49 a month for Wakato Pro. Calls, texts and AI usage are paid as you go on both.

Switching from Kajabi

1. Bring your members. Export contacts from Kajabi and import them; tags come along.
2. Rebuild your offers. Describe each offer; an agent creates the listing, its page and your course app for you to review.
3. Bring your members together. Start a group in Messages for them, with announcements, files and voice rooms.

Questions

What is the best Kajabi alternative?

Wakato is a strong Kajabi alternative for coaches and creators who want programs, a course app built their way, paid bookings and a newsletter, plus an AI receptionist, ads and AI agents. Pro is $49 a month against Kajabi's about $179 as publicly listed.

Is Kajabi worth the money?

Kajabi is worth it if you want one polished platform made only for courses, coaching and memberships, and its price, from about $179 a month as publicly listed, fits your revenue. If you also need phone answering and bookkeeping, those are extra tools, about $293 a month in all, against Wakato Pro at $49.

Can I run courses on Wakato?

Yes. The App Builder builds a course app the way you describe it, on your own content and members, and you sell access through your shop. Lessons, progress and access work the way you teach, and an agent can change the app whenever you ask.

Can I move from Kajabi to Wakato?

Yes. Export your contacts from Kajabi and import them into Wakato; tags come along. Describe each offer and an agent creates the listing, its page and your course app for you to review.

What does Kajabi do that Wakato doesn't?

Kajabi gives you a ready-made course player that you fill in, refined over years for creators. On Wakato the course is an app built to your description on your own content and members, which takes a little more setup but can work exactly the way you teach.

Can I start on Wakato for free?

Yes. Wakato's Free plan is $0 with a website and blog, 500 contacts, 3 forms, a booking page and your own AI assistant, enough to start building your audience. Selling programs, paid bookings and email campaigns start on Pro at $49 a month.

Can AI agents help run my coaching business?

Yes. Agents welcome new members, answer questions on calls, texts, WhatsApp, chat and email, post updates for your members, follow up with every lead and run launch ads on Meta, Google, TikTok and ChatGPT inside your budget. They work under the permissions you give them and ask before anything you mark ask-first.