Sell online without running the shop yourself.

How it works, step by step

1. Listings in minutes. Describe what you sell; the agent writes the listing and sets it up. (Commerce)
2. Sold everywhere. Your pages, your profile, the Marketplace and AI shopping assistants. (Marketplace)
3. Orders handled. Order updates, tracking, invoices and answers to buyers. (Commerce)
4. In the books. Sales, fees and payouts land in your books automatically. (Finance)

What it runs on

• Commerce · Shop, checkout, payouts
• Marketplace · Get found by buyers
• Websites & Pages · Sites, pages and a blog
• Finance · Books that keep themselves

Questions

What is the best platform to sell online?

For a small business that wants its shop, website, email and AI agents together, Wakato sells products, services, digital goods and subscriptions from one account. Checkout, invoices and payouts are built in, and an agent answers buyers and handles orders.

How much does it cost to sell on Wakato?

Selling comes with Pro ($49 a month) and Business ($99 a month), plus a fee per sale shown on the pricing page. Wakato is the merchant of record: it charges the buyer, handles sales tax and disputes, and pays out to your bank.

What can I sell?

Physical products, digital downloads, services, subscriptions and app templates. A service can be booked for a time slot, priced by distance or quoted, and a paid service order opens a job you can track with the customer.

Can AI shopping assistants buy my products?

Yes, once a listing is approved for the Wakato Marketplace. Approved listings are shared with AI shopping assistants such as ChatGPT, where shoppers can find them and buy many of them without leaving the chat.

What's a good alternative to Facebook Marketplace for a business?

A shop that also brings buyers. Wakato gives you your own shop, product pages and checkout, plus the Wakato Marketplace and AI shopping assistants, with the buyer's money held until they get what they paid for and an agent answering their questions.

Can I test my shop before going live?

Yes. A listing in Draft can be bought with Wakato's test cards, so you can try checkout, declined cards, shipping addresses and discount codes without moving real money. You and your staff can also buy a live listing as a test.

Does the agent decide refunds or prices on its own?

Only if you let it. The agent writes listings, answers buyers, sends order updates and follows up, and you choose which actions it must ask you about first, such as refunds or price changes.