Cold email that reads like you wrote each one.

How it works, step by step

1. Find the right people. People and companies that fit, by role, industry and place. (Contacts & CRM)
2. Check every address. Bad emails are removed before anything is sent. (Email & Campaigns)
3. A personal email each. Written for each person, sent from your domain. (Email & Campaigns)
4. Replies handled. It stops for anyone who replies and answers them. (Communication)

What it runs on

• Email & Campaigns · Newsletters and campaigns
• Contacts & CRM · Every customer
• Communication · Messages, calls, WhatsApp

Questions

Is cold email still worth it in 2026?

When each email is personal, sent to the right person and at a safe pace, yes. Wakato's agent does the research and writing for every one.

Is there a free platform for cold email outreach?

Most charge for sending and for lead data. Wakato is free to start; email campaigns come with Pro ($49 a month), and finding leads and checking addresses are paid per lookup from your wallet, so you pay only for the leads you use.

Is cold email outreach legal?

In many countries, business-to-business cold email is allowed when it's honest about who you are, relevant to the person and easy to opt out of, though the rules vary, so check where your recipients are. Wakato adds a one-click unsubscribe to every campaign email and never emails anyone who unsubscribed, bounced or said no.

How does the agent find leads?

It searches a business database by role, industry, company size and location, reveals the full name and email of the people you want, and checks each address before anything is sent. It can also find local businesses from Google Maps.

Will my emails land in spam?

Wakato protects your domain by sending at a safe daily pace per mailbox, removing bad addresses first and pausing a campaign on its own if bounces or spam reports climb. Sending from a properly set-up domain of your own helps too.

Are the emails really personal?

Yes. Each email can use details about that person, such as their company or a line the agent researched, and anyone missing a detail is left out rather than sent an email with a blank.

What happens when someone replies?

Their emails stop, and the reply reaches you or your agent, which can answer it in the same thread.